Hydra Electric Vehicle Chargers
Hydra Apollo Max in a Car Park

What are the advantages of outdoor OOH advertising board with DC charging?

Outdoor Out-of-Home (OOH) advertising boards with DC (Direct Current) EV charging capabilities offer several advantages, as they combine the benefits of traditional advertising with modern technology. Here are some of the advantages of such advertising boards:

⚡️Sustainability: Outdoor advertising boards with DC charging can be equipped with solar panels or other renewable energy sources to power the charging stations. This reduces their carbon footprint and promotes eco-friendliness, making them more sustainable in the long run.

⚡️Revenue Generation: Media boards like the Hydra APOLLO MAX can generate additional revenue by offering faster DC charging services to electric vehicle (EV) owners. By providing a convenient charging solution, you can attract more customers to your advertising site and earn income from charging fees.

⚡️Extended Dwell Time: EV owners typically spend some time waiting while their vehicles charge. This extended dwell time can be an opportunity to capture their attention with your advertising content, increasing the likelihood of message retention and engagement.

⚡️Targeted Marketing: With digital displays and advanced targeting capabilities, you can tailor your advertising content to specific demographics or times of day, maximising the impact of your message and ensuring it reaches the right audience.

⚡️Real-time Updates: Digital OOH advertising boards can be updated in real-time, allowing you to change your content quickly to respond to current events, promotions, or market trends. This flexibility enhances the effectiveness of your advertising campaigns. The Hydra Apollo Max is paired with the Embed Digital media platform to control media and advertising messages remotely.

⚡️Data Analytics: Outdoor advertising boards with digital capabilities can collect data on user interactions, such as the number of charging sessions, average session duration, and peak usage times. This data can inform your marketing strategies and help you optimise your advertising campaigns.

⚡️Brand Image: Incorporating sustainable and innovative features like DC charging stations can enhance your brand’s image by showcasing your commitment to environmental responsibility and technological progress.

⚡️Competitive Advantage: Offering Rapid DC charging at your outdoor advertising site can give you a competitive edge over traditional advertising boards that lack this feature. It can attract more advertisers interested in reaching the growing EV user market.

⚡️Public Service: Installing DC charging stations can contribute to the growth of the electric vehicle infrastructure, which benefits society by promoting cleaner transportation options.

⚡️Future-proofing: As the adoption of electric vehicles continues to rise, having DC charging capability in your outdoor advertising boards positions your business for long-term relevance and success in a changing market.

Overall, outdoor OOH advertising boards with DC charging offer a dynamic and forward-thinking approach to advertising that can benefit both advertisers and the environment while catering to the needs of electric vehicle users.

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