MEET THE TEAM
Steven South
CEO
I am a serial entrepreneur managing and growing four businesses within the energy management space – adapting our approach to the market every day, responding to new challenges each offering their own unique solution. Working closely with Hydra’s management team I am constantly adjusting our trajectory as a business to ensure we are growing at a sustainable and steady pace. Where possible I like to sneak into the sales pipeline and deal with direct enquires aswell as taking some technical calls offering that first-class customer service and aftercare.
Gavin James
Managing Director
A proven Sales and Commercial Leader in the EV Charging Sector. Instrumental in driving sustained profitable growth at a previous leading EV company, developing trusted relations with key customers across electrical wholesaler sector, e-contractors, regional and national developers and social housing sector Joined Hydra EVC in Jul 2024 as MD.
Peter Lewin
Commercial Director
With over two decades of experience in senior sales and commercial roles within the FMCG sector, including reputable companies like Unilever and Henkel, I transitioned to Hydra EVC in March 2021. Being part of a fresh, customer-focused business in the rapidly evolving EV charging industry, I found Hydra’s team particularly compelling. Comprising honest, hardworking and ambitious individuals, we are united in our mission to make a positive impact. My role involves supporting the long-term sustainability of our vision to establish Hydra as the leading trusted EV charging brand.
Zainab Zaki
Head of Digital Marketing
With a Master’s in Digital Marketing and a Bachelor’s in Film & Advertising, I bring over 7 years of diverse experience in both B2B and B2C marketing. My core expertise lies in developing content strategies and creating dynamic campaigns across various digital platforms, leveraging the power of storytelling. I specialise in helping businesses discover and build their unique identity. In my role at Hydra, I focus on enhancing our digital presence and fully utilising marketing tools to drive growth and strengthen our position in the EV sector.
Jay Lawless
Head Of Business Development
One of the founding members of Hydra EVC and I initially created and headed our Installer Network to facilitate Hydra EVC installations across the UK. Following this success, I transitioned to focus on B2B sales driving our growth and market share whilst overseeing the company’s compliance. With a background in finance I joined the legacy metering businesses with a strong ethos for supporting and building relationships with customer’s upon Hydra’s creation I was able to transfer my experience and skills to help the company become an industry leader in customer service. I look forward to seeing Hydra grow and the future of our impact in the Electric vehicle charging industry.
